![]() They’re interested in us, they love us, but they just need a lot more context with regard to the Latino experience.”ĭespite the violent legacy of colonization, avenues of positive connection have proved possible between Latinos and Spaniards - consider how Spanish pop singer Rocio Durcál became ranchera royalty overnight with her reverent performance of Juan Gabriel’s “Amor Eterno.” At an Amazon Music show in Las Setas de Sevilla, performances by norteño champ Carín Leon and María José Llergo - a flamenco singer of Romani descent, and former classmate of Rosalía - drew parallels in the rootsy inflections of their vocals, as well as in the bold spirit of their respective genres, which were born from class struggles in Mexico and Spain. For young people here, Bad Bunny is someone they can relate to. “Young people are super open, as opposed to the older generations that had prejudices. “Latino music is youth culture in Spain,” says Nuria Net, a Puerto Rican writer who runs the independent podcast company La Coctelera from her adopted home in Madrid. Will their song ‘Ella Baila Sola’ win big at this year’s Latin Grammys? Will it conquer the Latin Grammys?Įslabón Armado has been leading a new wave of Mexican regional artists who have taken the genre to new heights. Today, on the cobblestone streets of Sevilla, young people can be seen lounging in the city’s lush tropical parks, blasting not flamenco from their phones, but reggaetón and Latin trap.Įslabón Armado’s ‘Ella Baila Sola’ dominated the streamers. Its beautiful capital, Sevilla, had been conquered several times over by Visigoths, Muslims and Christians, before it became an economic hub for the Spanish Empire over 500 years ago. In Andalusia, however, our influence seems quite outsized in comparison to the States. One must question the function of the Latin Recording Academy, which 23 years later, has perhaps made the anglophone Recording Academy too comfortable with keeping us on the sidelines. ![]() Yet Latinos continue to be poorly represented in the general Grammys, especially this year, where not a single Spanish- or Portuguese-language artist is nominated in a non-ethnic category. Hispanic population had reached 12.5% of the general population by 2020, that number shot up to 19%. At the time of its inception in 2000, the U.S. The Latin Grammys and its parent entity, the Latin Recording Academy, was a concept born from the marginalization of Latino and Hispanic artists by the U.S.-based Recording Academy. (Fewer than 1% of those roles went to Black Latinos.) It is an immense gift that all Andalusians and all Spaniards appreciate.”īanderas’ commentary might have been endearing, had he not - like the aforementioned Javier Bardem - taken on so many Latino roles in Hollywood over the years, including in “Evita,” “The Mambo Kings” and, most hilariously, “And Starring Pancho Villa as Himself.” According to a 2023 study, only 4.4% of lead or co-lead roles went to actors from Latin America and its diaspora. It’s important that you have come here, to Andalusia, to our land. “Now they are in banking, in medicine, in architecture and, of course, they arrived in Hollywood. “And now they are in all positions of power,” he continued. They worked very hard, very hard, so that their children could move forward. “They were people who came there because their parents - due to political, social, economic problems - moved to the United States. “The Latino community has meant everything to me in the United States,” said Banderas. Latinos as he accepted the President’s Award, which honors one person each year for their contributions to arts and culture. Málaga-born actor and businessman Antonio Banderas showed an outburst of love for U.S. A day after two blond españolas tried to chide me into using “vosotros” - mind you, they were unsuccessful - it was a strange thing to behold this public reverence for the Latino community in a place where many of us have felt judged and looked down upon. Well throughout the ceremony, Europeans took care to be complimentary, even deferential, to their Latino peers and audiences. (After a rousing performance, she declared, way too sincerely: “I am the most Latina Italian!”) The ceremony became so Latin, in fact, that Tuscan opera star (and Kardashian fave) Andrea Bocelli made an appearance - and the 2023 person of the year was none other than the multilingual Italian diva, LGBTQ+ advocate and philanthropist Laura Pausini. Hojas/Getty Images for Latin Recording Academy) ![]()
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